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(영문) [한류나우 47호] 3+4월호 : 영국(The UK) 한류 심층분석

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작성일 2022-05-25 조회조회수 4,576 첨부파일 첨부파일 : HALLYUNOW_2022_3_4_ENG.pdf.pdf (1.2M)
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2021 SURVEY ON OVERSEAS HALLYU STATUS
A DEEP DIVE INTO HALLYU IN THE UK

 

1. The Origin of the Creative Industries, Cultural Policy and

    Pop-Culture Discourse
2. Re-Understanding the Role of Global Platforms and Distribution

    of Korean Cultural Content
3. Re-Visiting Regional Differences and the Attributes of Each Genre

    of Hallyu
4. Re-thinking the Attributes and Identity of Korean Culture
5. Re-thinking the Hallyu-Linked PR Strategy and Hallyu Star Marketing
6. Hallyu in the UK: Potential As a Niche Market
7. Conclusion

 

STATISTIC INSIDE
1. Hallyu-Manufacturing Sector
2. Hallyu-Tourism Sector
3. Hallyu-Education Sector

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서울특별시 마포구 월드컵북로58길 10 더팬빌딩 4층 [03923]

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