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2022 Hallyu White Paper

■ 2022 Achievements and Forecast of Hallyu by Sector

1. Hallyu in Broadcast Programs 

Challenges Faced after a Huge Leap Forward, Finding a New Path for Hallyu in Broadcast Programs

― Seong-min Lee/ Assistant Professor

Department of Media Arts and Sciences, Korea National Open University

2. Hallyu in Film

The Rebound and Recovery of “K-Movies”

― Hyung-seok Kim/ Film Journalist 

3. Hallyu in Music

Beyond COVID-19 Toward a New Field

― Gyu-tag Lee/ Associate Professor of Cultural Studies

George Mason University-Korea

4. Hallyu in Games/e-sports 

Hallyu in Games Newly Preparing for the Transition to the COVID-19 Endemic Phase

― Shinkyu Kang/ Research fellow

Media & Advertising Research Institute, Korea Broadcast Advertising Corporation

5. Hallyu in Comics and Webtoons

Industrial Development, Critical Success, and Cultural Expansion

― Lee Su-yeop/ Research fellow

Media & Future Institute

■ References