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2020 Hallyu Performance and Forecasts by Sector

■ Analysis of Seven Popular Cultural Contents

1. Hallyu in Broadcast Programs 

Massive Disruptions

― Sungmin Lee/Professor

Department of Media Arts and Sciences Korea National Open University

2. Hallyu in Film

Changes and Shocks from the Top of the World

― Mann Kim/Team Leader

International Exchange Strategy Team Korean Film Council

3. Hallyu in Music

Hallyu Music in the COVID-19 Era: Crisis, Triumph, and Remaining Tasks

― Gyutag Lee/Professor, College of Arts & Science

George Mason University-Korea

4. Hallyu in Performing Arts

COVID-19 Spurs the Performing Arts Market to Confront its Limitations

― Kyunghee Choi/Director of Research Team

Korean Foundation for International Cultural Exchange

5. Hallyu in Games/e-sports 

Hallyu games seek another breakthrough amidst low growth

― Shinkyu Kang/Research fellow

Media Advertising Research Institute, Korea Broadcast Advertising Corporation

6. Hallyu in Comics/Webtoons

The pandemic, digital comics market, and growth of K-webtoons

― Mingi Jang/Professor

Media Communications Department Kyung Nam University

7. Hallyu in Publication

Korean publications take center-stage in the world through various forms

― Lee Gu-young/CEO

KL Management

■ Analysis of Four Major Consumer Goods and Service Industries

8. Hallyu in Beauty

Hope in K-beauty Amid Changes and Struggles

― Nah Won-sik/Reporter

Business Watch

9. Hallyu in Fashion

A Solution to the Crisis in Hallyu Fashion

― Myeong Soo-jin

Fashion Consultant

10. Hallyu in Food

Korean Food Overcomes Pandemic Thanks to Health and Immunity Benefits

― Kang Bo-ra/Researcher

Institute for Communication Research,Yonsei University

11. Hallyu in Tourism

A New Landscape for Hallyu Tourism in the New Normal

― Kim Yeong-hee/Team Leader

Hallyu Tourism Team Korea Tourism Organization